residential sale services
If you have a home to sell, we will be pleased to value the property and prepare a marketing appraisal. We will provide you with our opinion of the correct asking price and how your home can best be marketed, to ensure a smooth and successful transaction. We will advise you of an upper and lower price level, which normally allows some latitude for negotiation. We may suggest that you embark on a pre-marketing campaign, whereby we ‘test the water’ with selected purchasers, who we feel may be best suited to your property.
Formal marketing will commence with the preparation of printed colour sales particulars often with floor plans or a brochure, whichever is more appropriate for your type of property. We will commence by contacting various buyers that we feel may be suitable for your home.
DSRE advertise in the local media, particularly Domain in the Sydney Morning Herald, The North Shore Times, North Side Courier, Northern District Times and other glossy media including our own in-house newsletter. In addition, your property will be promoted on Domain and Realestate.com web sites. Should you require specialised tailored marketing, including the production of a brochure or specialised advertising, these will be agreed in advance and charged for separately.
All viewings will be accompanied by a member of our negotiating staff, both from a security aspect and also due to the fact that we find that we receive more honest feedback than our clients tend to receive directly from applicants.
Marketing methods do vary, dependent upon the type of property and the interest that we receive. For instance, we sometimes advise our sales clients to sell by informal tender. This is a method whereby best bids will be submitted within a specific time frame and considered by the vendors on a due date. This process can also be formalised by conventional auction where bidders compete against each other on a designated date. This method is mostly suited to a situation where there will be a higher number of interested parties. Additionally, we may recommend asking for ‘offers in excess of’ a certain figure, particularly if the property is unmodernised and the full potential is not immediately obvious. Whatever method you choose, you are assured that all our negotiators are experienced enough to advise you correctly in any given circumstance.
Our negotiators tend to work with their own applicants, building up a rapport, sometimes over many weeks and months with each potential buyer. Our buyers are assessed not only on the offers they make, but also on their ability to purchase, an aspect that is often overlooked. For example, it is sometimes better to consider a slightly lower offer from a non-dependent or cash buyer, than from somebody involved in a chain. In any event, in order to ensure that the best possible advice is given at all times, all offers are dealt with by senior members of staff.
Once a sale has been agreed, we often recommend a ‘lock out’ agreement for a specific period of time. Whilst DSRE normally continue to show the property, the vendor may agree not to enter into negotiations with any other buyer. This should avoid ‘gazumping’ whereby the vendor accepts a higher offer, having already accepted the first offer. It also concentrates the purchaser’s efforts to proceed to exchange of contracts within the required time frame. We feel that it is fair to give the buyer a reasonable time frame to work with, given the requirements of the seller, knowing that providing they perform as agreed, they will not be unfairly dealt with